Creative Brief

“How Do you Create?” is a campaign for the Creative Women’s League that leverages their audience to help convert them into customers. By getting their audience involved in the content making process, we help further the community sentiment and sense of collaboration that their audience has with the brand. The Campaign shows how various women work on their business and their backstories. The primary target market for this campaign will be women with at least a high school education, ages 27-32, who make $45,000-$80,000 per year. This campaign will be making video content that is shared on Instagram with links to the video being shared on Facebook and Twitter.